The Factory Sale was a critical project for Santa Cruz Bicycles as this was the first time the brand offered discounts. The creative identity focuses on colors–something Santa Cruz is renowned for–and blends them with visuals that effortlessly highlight specific products and apply across print, web, and social.
Week 1 Desktop: focus on the 5010
Week 1 Desktop: focus on the Tallboy
Week 1 Mobile: focus on the 5010
Week 3 Mobile: focus on the Tallboy
