I worked with the founding team of Kielo, a startup that utilizes AI fit technology to create better bikes for women and shorter riders, to develop a refined wordmark and logo system that reflects their namesake. “Kielo” comes from the Finnish national flower, which is both delicate and yet extremely poisonous. Small-but-mighty informed a visual identity that is modern, clean, and versatile across bike graphics, digital platforms, and soft goods. I also developed graphics and paint spec for Kielo’s launch bike, delivering production-ready assets to support the brand’s debut at Sea Otter Classic 2025.
